Top 3 Real Estate Lead Generation Companies
Real estate lead generation is a marketing term. It is used to explain the process of absorbing more clients to a real estate business. In other words, it explains how agents find people who like their services. Getting real estate leads is important to agents. Thus, lead generation is one of the most crucial elements of the booming real estate business.
Nowadays, technology has had an important role in advancing business, especially in the area of real estate marketing. Currently, realtors use websites, videos, blogs, online search engines, social networks, and apps to attract potential clients.
We can see that the number of online agents has increased. These agents have changed the marketing strategies and lead generation methods differently.
What is the Process of Real Estate Leads?
Real estate lead generation is an advertising and marketing process that moves people looking to buy or sell a home. This interest then becomes a sales channel to turn the potential customer into a client, who then closes the deal by buying or selling a home through an agent.
Agents and brokers generate leads differently, including through referrals, social media, open houses, personal networks, and lead generation companies. Potential clients are playing an important role for a real estate broker to be successful in the business. A closed lead provides a commission check to the agent and a check to the broker.
Top 3 Real Estate Lead Generation Companies
If you want to attract potential clients (buyers or sellers), you need a real estate lead generation company. It is a platform that helps agents attract clients as prospects, to a certain agency or broker. A lead generation company will market to prospects and run ads.
These lead generation companies sell the potential client’s contact information to an agent if they have purchased leads in the area they are looking for. Hence, these companies do not guarantee that these leads will be closed, or that they will even respond to you when you contact them.
Here, we will talk about some top lead generation companies. You can get the best real estate leads by having them support you and your business.
1- RealtorMate
Social media is a way to get real estate leads. We can consider RealtorMate as the best real estate social media management tool. We all know that social media plays an essential role today. Therefore, it is unbelievably important to be active and competitive on the top platforms. RealtorMate provides everything you need to generate real estate leads on Instagram.
If you want to win leads on Instagram, the most important step is having social media experts on your team. RealtorMate’s all-in-one Instagram management solution can help you develop a professional presence and generate leads on Instagram.
RealtorMate offers the most effective suite of services to generate real estate leads, including:
- Custom Instagram Design and Templates
- Content Creation and Posting
- Full-Service Follower Growth
- Social Management Tools
- and many other useful features
You can boost your presence on social media by using these services. Besides, it can help you generate more real estate leads. And with plans to suit every business, there’s a solution for your needs.
How Much Do Real Estate Leads Cost in RealtorMate?
There are some flexible pricing packages in RealtorMate. Based on your needs and your budget, you can choose the appropriate pricing plan.
RealtorMate’s Free package lets you use the social management tools on the app for free with monthly limits. If advanced tools are all you need to turn your Instagram into a lead generation machine. Furthermore, you can upgrade these limits with the Essentials package.
PostMate offers post creation, full-service Instagram design, and scheduling. Get custom content and design plans plus a personal RealtorMate delivering weekly content creation and scheduling to keep your Instagram page fresh and relevant.
If you want to grow your followers (and leads) on Instagram, GrowthMate offers premium AI-targeted follower growth for agents. RealtorMate’s growth team will provide you with 400-500 new, AI-targeted followers each month through manual growth activities
VIP Service is RealtorMate’s platinum upgrade for agents who are serious about generating real estate leads through Instagram. This ultimate service gets all the great features of PostMate, including a custom Instagram design and regular posting, plus a dedicated growth manager to generate 400-500 new, AI-targeted followers (and leads) each month.
2- Zillow
If you want to find buyers, Zillow Premier Agent is a good real estate lead generation company. Zillow offers leads that it has generated directly.
Additionally, most of these real estate leads are buyer leads. It is part of the real estate powerhouse Zillow Group. Former Microsoft executives in Seattle, Washington, founded it in 2006.
Zillow might be a good choice to purchase leads. Real estate agents pay Zillow Premier Agent to be featured on certain pages. This includes placement on listings and personalized websites. Zillow is a bit different from how many other lead generation companies work. When customers are browsing for homes, they will see the agent’s information and be able to make contact.
3- Zurple
Constellation Software owns one of the most active real estate lead generation companies. Zurple was established in 2009 in San Diego, California. The company is a favorite choice for automation because it offers leads as well as integrated CRM. It also has other tools that make contacting and maintaining leads easier and more efficient. Zurple’s automated responses are personalized and data-driven to intelligently engage with clients on your behalf.
This software captures leads and converts them into conversations and then into clients. Zurple optimizes your marketing budget by only targeting your specific area and can even target specific sub-areas within individual zip codes.
The Cost of Real Estate Leads
Depending on the location and number of leads, these generation companies offer different prices. Some have onboarding fees of a couple of hundred dollars. Others have no start-up fees but charge monthly fees of $199 or more, plus costs per lead, ranging from $20 to thousands of dollars. Leads in popular real estate markets are typically more expensive to buy because companies know that listing prices are high and that commissions for successful sales will also be considerably higher.
Depending on how the business is doing, you can pay these lead generation companies monthly. Besides, you can decide on a set budget or change it.
Is the Cost of Buying Real Estate Leads Worth?
If real estate agents want to have an online presence, they need to know that it is important to keep up with today’s buyers and sellers. Therefore, it’s worth buying leads online if you don’t have a large network or a steady stream of referrals.
Investing in lead generation is only worth it if you are going to be diligent and consistent in following up on each and every lead. You need to consider what your monthly marketing budget will be and how best to allocate funds to decide whether leads are worth buying.
To sum up
You need to know that real estate marketing is changing. Therefore, agents need to generate leads. In this blog, we’ve talked about some top real estate lead generation companies. Besides, some practical tips are offered to help you choose the best one.
