Top 19 Real Estate Influencers Transforming The Industry
Social media is totally changing the game in real estate, giving rise to a new wave of pros we like to call real estate influencers. These folks use their platforms to dish out expert tips, highlight amazing properties, and connect with a wide range of people, from newbies buying their first home to experienced investors.
Much like travel influencers, these people don’t just influence how others see the market; they also set trends that can really sway how folks buy and sell homes.
So, let’s get on with it and see who these big personalities are.
Top Instagram Real Estate Influencers
Here are the popular Instagram real estate influencers changing the landscape of the market:
1. Grant Cardone
If you want to learn more about real estate investment, Grant Cardone can help you on this road.
Grant Cardone runs Cardone Capital, a private equity real estate firm that oversees a multifamily portfolio worth around $4.7 billion. This company emphasizes top-notch real estate investments, especially in multifamily properties, which play a crucial role in his approach to creating passive income.
Cardone seeks to give regular investors the opportunity to invest in high-quality real estate, bypassing the usual banking or brokerage systems. Also, his 10x program has taken Instagram by storm, selling out tickets in a matter of hours.
As one of the top real estate influencers, Grant has 4.8M followers on Instagram, 2.7M subscribers on YouTube, and 7M followers On Facebook.
- Instagram ID: @grantcardone
- Follower Count: 4.8M
- Twitter (X) Account: @GrantCardone
- YouTube Channel: @GrantCardone
- Facebook Handle: Grant Cardone
2. Barbara Corcoran
With over 40 years of experience in the market, Barbara Corcoran is currently one of the top real estate influencers. She started her career in 1973 by working as a receptionist for the Giffuni Brothers’ real estate company. She is the founder of ‘The Corcoran Group’ a real estate brokerage in New York City.
She writes weekly for the New York Daily News and has written multiple books about her experience. On Instagram, she often shares tips on how to navigate the buying and selling process, emphasizing the importance of preparation and strategy.
This includes insights on pricing homes effectively, staging for showings, and understanding market dynamics.
- Instagram ID: @barbaracorcoran
- Follower Count: 1.1M
- YouTube Channel: @BarbaraCorcoranOfficial
3. Fredrik Eklund
Mostly known for starring in a Bravo reality series called Million Dollar Listing New York, Fredrik Eklund is one of the top real estate influencers. He started his real estate career in 2010 by joining CORE Group Marketing which is the largest real estate brokerage on the East Coast.
In 2014, he founded his high-end residential real estate brokerage named ‘ Eklund Stockholm New York’. On his Instagram page, Fredrik shares updates about his career and showcases luxury properties in Miami.
- Instagram ID: fredrikeklundny
- Follower Count: 1.3M
- YouTube Channel: @fredrikeklund6300
- Twitter (X) Handle: @FredrikEklundNY
4. Josh Altman
Starting as an investor and flipper, Josh Altman is currently a successful real estate influencer and agent. He specializes in selling luxury houses in Beverly Hills, Bel Air, Hollywood Hills, and Holmby Hills.
In 2015, Josh published his first book, ‘It’s Your Move: My Million Dollar Method for Taking Risks with Confidence’.
In this book, he outlines his experiences in building a reputation and achieving success. He also shares new listings and career news on his social media accounts.
- Instgram ID: thejoshaltman
- Folllowers Count: 850k
- Twitter (X) Account: @thejoshaltman
5. Chad Carroll
Chad Carroll’s Instagram, with nearly half a million followers, is a fun blend of professional posts, listing highlights, and playful content that really showcases his personality. He shares snapshots of his family life and gives a nod to his team and celebrates the success of his agency.
As one of the successful real estate influencers in Florida, he is known for his work ethic and integrity within the community, and that shows through his social media posts.
- Instagram ID: @Chadcarroll
- Follower Count: 482K
6. Phillip Owen Salem
If you are planning on buying a house in California or New York, regardless of your budget, Phillip Salem can help you. He has achieved over $150 million in sales of luxury new developments, homes, condos, and co-ops, and he is recognized as one of the great real estate influencers.
Phillip is often featured in top publications such as the New York Times, New York Post, Mansion Global, The Real Deal, and WWD as a successful agent. He shares his listings in a way that no other would. His photos display a mix of stunning self-portraits and eye-catching real estate listings.
- Instagram ID: @phillipowensalem
- Follower Count: 11.7K
Top TikTok Real Estate Influencers
Here are the top real estate influencers in the TikTok world:
1. Glennda Baker
Her stellar sweaters, beautiful blond hair, and off-camera chatter make her one of the most famous real estate agents. Atlanta real estate agent Glennda Baker has decades of expertise and dominates TikTok. Anyone involved in the real estate industry, whether a buyer or seller, has likely seen one of Glennda Baker’s videos.
Glennda’s TikTok is a combination of humorous and informative videos about her previous clients and finished transactions with instructional videos aimed at real estate brokers, buyers, and sellers.
- Instagram ID: @glenndabaker
- Follower Count: 871.9K
- TikTok Account: glenndabaker
2. Steevie Soucie
Steevie, a real estate coach, mentor, and agent, advises her followers on lead creation and business. Her material is largely agent-focused, but she strives to widen her audience with home buyer-friendly content including real estate investment and house buying and selling recommendations.
Over eighty percent of her revenue comes from social media, making her one of the top real estate advisors. Her material is amusing, instructive, and entertaining.
- TikTok ID: @steeviesoucie
- Follower Count: 104.7K
3. Tatiana Londono
Tatiana Londono founded and now serves as chief executive officer of Londono Realty Group Inc., a major Montreal real estate company. She coaches and invests in real estate. Also, she is one of the most followed real estate influencers and agents on TikTok with 2.7M followers.
She is skilled at using catchy tunes and cheerful videography. Moreover, she educates millennials on how to purchase a home, invest in real estate, and pursue a real estate profession through her videos.
Therefore, if you want to know more about the best neighborhoods in Montreal, Tatiana can help.
- TikTok ID: @tatlondono
- Follower Count: 2.8M
4. Daniel Heider
For three years now, Daniel Heider has topped the charts for real estate agents under the age of 30 in the Washington metropolitan area. His team has held the #1 spot in sales company-wide at TTR Sotheby’s for four years and they specialize in luxury homes. But that’s not all! Daniel is also one of the top real estate influencers on TikTok and shares his knowledge with his followers.
Daniel’s videos are lengthy enough to satiate viewers’ curiosity about luxury house interiors yet short enough to keep them engaged. Social media helped him get fresh leads as well as attention.
- TikTok ID: @heider_realestate
- Follower Count: 3.7M
5. Byron Lazine
The multi-talented Byron Lazine hosts podcasts, sells real estate, and starts businesses. He co-hosts The Real Word, The Walk Thru, and The Byron Lazine Podcast and is BAM (Broke Agent Media) co-founder and COO. As one of the active influencers in this field Byron shares excerpts from his marketing and motivational talks with real estate experts.
- TikTok ID: @byronlazine
- Follower Count: 49.7K
6. Tracy Tutor
Starting her career as an actress, Tracy Tutor is currently one of the well-known names in the real estate market in Beverly Hills. She has landed many expensive properties in Los Angeles and Dubai, including The Malibu Series collection.
But that’s not all; Tracy is the first and only current female realtor among the main cast of ‘Million Dollar Listing Los Angeles.’
In 2020, she published her first book ‘Fear Is Just a Four-Letter Word’ which inspires women in business. Tracy is also one of the top real estate influencers and updates her followers on social media.
- Instagram ID: tracytutor
- TikTok Account: tracytutor
- Followers Count: 33k
Top YouTube Real Estate Influencers
YouTube has some of the best content for real estate. Here are some of the top pages:
1. Graham Stephan
Graham Stephan is a prominent figure on YouTube, recognized in the real estate sector and beyond. He started his journey at 18 and achieved millionaire status in under a decade. Much of his wealth comes from buying, renting, and managing properties, along with his work as a real estate agent.
If you’re interested in exploring various paths to success in real estate, entrepreneurial advice, insights on early retirement, and tips for generating passive income, be sure to check out his channel.
- YouTube ID: @GrahamStephan
- Subscriber Count: 4.9M
2. Chastin J Miles
Curious about the daily routine of a real estate agent? Chastin’s channel guides viewers through the journey of building a real estate business, allowing them to follow along as he shows his journey. You get a direct look at his failures and successes in real-time, allowing you to sidestep similar mistakes and utilize the useful advice offered.
- YouTube ID: @ChastinJMiles
- Subscriber Count: 90.1K
3. BiggerPockets
Bigger Pockets offers a wealth of resources and information through engaging video content. Their extensive collection of videos covers topics like real estate investment properties and strategies for navigating a bidding war, among others. BiggerPockets often collaborates with industry experts to provide their videos with a fresh and distinctive viewpoint.
- YouTube ID: @biggerpockets
- Subscriber Count: 1.2M
4. Eric Beer
Eric Beer has valuable insights into real estate lead generation. With 17 years of experience in lead generation through his own businesses, Eric now shares his expertise with other entrepreneurs, guiding them on how to effectively communicate their message using the same lead generation strategies that contributed to his success.
- YouTube ID: @ericbeer
- Subscriber Count: 7.91K
5. Stefanie Lugo
Stefanie Lugo stands out as an online real estate expert, fully committed to a singular mission and that is guiding agents on how to capture attention and draw in their ideal clients. She is a thriving agent who achieved success in the Scottsdale, Arizona market. Stefanie frequently refreshes her YouTube channel with concise, practical tips in the social media marketing realm.
- YouTube ID: @StefanieLugo
- Subscriber Count: 29K
6. Ryan Serhant
Another known name from the ‘Million Dollar Listing New York’ show who appeared in all nine seasons is Ryan Serhant. He started his career in the New York real estate market in 2008 and in 2012, he launched his bi-coastal brokerage team.
In 2020, Ryan launched his own real estate firm, SERHANT, which is one of the most active real estate companies in the US. As one of the most popular real estate influencers, he uses social media to share his knowledge about starting a business, the real estate market, and how to sell.
- Instagram ID: ryanserhant
- Subscribers Count: 1.4M
- TikTok ID: ryanserhant
- YouTube Channel: @RyanSerhant
7. Ricky Carruth
By selling over 100 properties per year, Ricky Carruth is one of the top influencers and agents in the Gulf Coast of Alabama. He started his career in 2002 and by 2014, he was named as the #1 RE/MAX agent in his State. In 2017, Ricky published his first book titled ‘How to Survive Every Real Estate Market Crash’.
Ricky shares valuable videos on YouTube about the real estate market and tips for succeeding in this competitive landscape. He is also an active coach on Instagram, where he has 270k followers.
- YouTube Channel: @RickyCarruth
- Subscribers Count: 110k
- Instagram Account: rickycarruth
Conclusion
These real estate influencers have used social media to their advantage and stacked many followers to further elevate their businesses. But, this is a two-way street, and if you follow them closely, you can learn a ton about the real estate world and use it for your future endeavors.
FAQs
1. What Types of Content Do Real Estate Influencers Typically Share?
Influencers who are active in the real estate industry share various types of content, including blog posts, videos, social media updates, podcasts, and webinars, covering topics like market trends, property showcases, and buyer/seller tips.
2. How Can Real Estate Influencers Engage With Their Audience Effectively?
Real estate influencers can engage their audience by creating interactive content, responding to comments, hosting Q&A sessions, and providing value-added insights that address their followers’ needs and interests.
3. What Trends Are Emerging in Real Estate Influencer Marketing?
Emerging trends in real estate influencer marketing include the use of video content (especially short-form), increased focus on personal branding, data-driven content creation, and collaborations with other influencers to reach broader audiences.